Meet Jasmine Jordan: Michael Jordan’s Daughter and Businesswoman

When you hear the name “Jordan,” the first image that often comes to mind is the basketball legend Michael Jordan. But today, the Jordan family name shines not only on the court but also in the business and lifestyle world, thanks to his daughter, Jasmine Jordan.

Born into one of the most iconic sports dynasties, Jasmine has forged her own unique path, balancing her family’s legacy with her personal ambitions. From her work in the sports industry to her growing influence in business and fashion, Jasmine Jordan is more than just “Michael Jordan’s daughter.” She’s a strong and independent woman making her own mark.

In this article, we’ll dive into everything you need to know about Jasmine Jordan, including her early life, education, career, net worth, and her personal life as a mother and partner.

Who is Jasmine Jordan?

Jasmine Jordan, often searched as “Jasmine Michael Jordan”, was born on December 7, 1992, in Chicago, Illinois. She is the daughter of Michael Jordan and his first wife, Juanita Vanoy. Growing up as the child of one of the most famous athletes in history came with unique challenges and privileges, but Jasmine has embraced her identity with grace.

Unlike her father, Jasmine did not pursue a career in professional sports. Instead, she focused on education and business, particularly in areas tied to the Jordan Brand, the globally recognized subsidiary of Nike that continues to dominate sportswear and lifestyle fashion.

Jasmine Jordan’s Education

Jasmine attended Syracuse University, where she majored in Sports Management. This was a strategic choice for someone raised in a household where sports and business intersected.

At Syracuse, she built her foundation in sports administration and business operations, preparing herself for roles that would later involve managing athlete partnerships and marketing campaigns for Jordan Brand.

Jasmine Jordan’s Career

1. Role at Jordan Brand

After completing her education, Jasmine Jordan stepped into the family business, but not in her father’s shadow. She began working with Jordan Brand, specifically focusing on athlete endorsements and marketing strategies.

She plays a significant role in helping WNBA and NBA athletes navigate sponsorships, product launches, and campaigns tied to the brand. Her work not only strengthens the brand’s presence in women’s sports but also highlights her commitment to empowering female athletes.

2. Entrepreneurial Vision

Beyond her corporate role, Jasmine Jordan has also shown an entrepreneurial spirit. She has collaborated on fashion projects and lifestyle branding that align with the Jordan name. Her ability to merge sports, business, and culture sets her apart as a modern businesswoman.

3. Advocacy for Women in Sports

Jasmine has become a vocal advocate for women in sports, using her platform to shed light on equal opportunities, representation, and brand visibility for female athletes.

Jasmine Jordan’s Personal Life

1. Family & Relationships

Jasmine Jordan is engaged to Rakeem Christmas, a former professional basketball player who also attended Syracuse University. The couple met during their college years and built a strong relationship based on shared experiences in sports.

Together, they have a son, making Jasmine not just a businesswoman but also a devoted mother.

2. Life Away from the Spotlight

Despite being the daughter of a global icon, Jasmine prefers to live a relatively private life. While she occasionally shares glimpses of her personal life on social media, she has kept her focus on her career, family, and contributions to the Jordan Brand.

Jasmine Jordan’s Age

As of 2025, Jasmine Jordan age is 32 years old. She has already accomplished much in her early 30s, from building a strong career foundation to becoming a mother and partner, all while representing the Jordan name with pride.

Jasmine Jordan’s Net Worth

One of the most commonly asked questions is: What is Jasmine Jordan’s net worth?

While her personal net worth is not as publicly documented as her father’s, estimates place Jasmine Jordan net worth between $1 million and $5 million. This comes primarily from her role at Jordan Brand, her business ventures, and brand collaborations.

It’s important to note that her father, Michael Jordan, has an estimated net worth exceeding $3 billion (as of 2025), making him one of the richest athletes in history. While Jasmine benefits from her family’s wealth, she has made a conscious effort to carve out her own financial independence.

Jasmine Jordan and Michael Jordan

The bond between Jasmine and her father, Michael Jordan, is well-documented. While Michael is often remembered for his tough competitive spirit, Jasmine has described him as a loving and supportive father.

In interviews, Jasmine has shared stories about how Michael Jordan balances being both the legendary “MJ” to the world and “dad” to his children. This duality has shaped her perspective on fame, responsibility, and legacy.

Jasmine Jordan in Pop Culture

Thanks to her unique position as Michael Jordan’s daughter, Jasmine often appears in media conversations about the Jordan family.

Her appearances in documentaries such as “The Last Dance” (the ESPN/Netflix series chronicling Michael Jordan’s final season with the Chicago Bulls) gave fans a closer look at the Jordan family dynamic. Jasmine provided commentary that added warmth and insight to her father’s larger-than-life persona.

What Makes Jasmine Jordan Inspiring?

1. Carving Her Own Path – Rather than basking in her father’s fame, Jasmine has built a meaningful career.

2. Empowering Women in Sports – She actively works to uplift female athletes, a growing and important conversation in today’s sports culture.

3. Balancing Family & Career – Jasmine demonstrates how young women can pursue career goals while maintaining a strong family life.

Jasmine Jordan may be best known as the daughter of the legendary Michael Jordan, but she has shown the world that she is much more than a famous last name. At 32 years old, she is already a respected businesswoman, advocate, and mother who continues to expand the Jordan legacy in her own way.

Whether it’s through her work at Jordan Brand, her advocacy for women in sports, or her growing influence in business, Jasmine Jordan is carving out a powerful identity. Her journey inspires not just fans of her father but also young women worldwide who want to build their own path while honoring their roots.

As the Jordan brand continues to thrive globally, expect Jasmine Jordan to play an even greater role in shaping its future.